7 Thanksgiving Marketing Ideas for Real Estate

7 Thanksgiving Marketing Ideas for Real Estate

thanksgiving real estate

Hello, November! The air is crisp, leaves are falling, and pumpkin spice lattes are in full swing. Thanksgiving is around the corner, and as we face the seasonal slowdown, it’s more important than ever to connect with clients and stay top-of-mind.

Here’s a practical guide on how to navigate the Thanksgiving real estate marketing season:

1. Personalized Thanksgiving Postcards:

Why: A handwritten postcard is a personal touch that clients will appreciate, and it shows that you’re taking the time to think about them and thank them for their business.

How: Dive into the personal touch by sending heartfelt postcards expressing gratitude. Utilize our customizable templates, allowing you to effortlessly infuse your logo, branding, and personalized message. Consider including a snapshot of yourself for an added touch. To make your Thanksgiving postcards extra special, you can include a small token of appreciation, such as a gift card to a local restaurant or coffee shop.

canva template postcards for thanksgiving real estate

2. Thanksgiving Open House:

Why: Showcase listings and connect with the community.

How: Transform your listings into cozy havens with Thanksgiving-themed decor—pumpkins, gourds, fall foliage, and themed table settings. Elevate the experience by serving up traditional Thanksgiving dishes, creating an inviting atmosphere for potential buyers. Don’t forget to shout it out on social media, local newspapers, and community bulletin boards to ensure maximum attendance.

Thanksgiving open house

3. Pie Giveaway:

Why: Express gratitude and boost brand awareness.

How: Collaborate with a local bakery for a delightful pie giveaway. Personalize the experience by allowing clients to choose their favorite flavor or including a handwritten note of thanks. Leverage the power of social media to generate excitement and spread the sweetness of appreciation.

4. Share Homeowner Testimonials:

Why: Build trust through social proof.

How: Gather testimonials from past clients through surveys or online reviews. Showcase these testimonials prominently on your website, brochures, and social media. Let the positive experiences of others speak volumes about your reliability and expertise.

5. Turkey-Time Discounts and Specials:

Why: Attract new clients and encourage repeat business.

How: Introduce Thanksgiving-themed discounts or specials to create a sense of urgency. Craft a dedicated landing page on your website, send out compelling email blasts, and share exciting offers on your social media platforms. Highlight the limited-time nature of these specials to prompt action.

6. Reach Out on Social Media:

Why: Connect with clients and boost visibility.

How: Infuse your social media presence with Thanksgiving-themed posts—recipes, home decor tips, and heartfelt holiday greetings. Engage your audience through contests or giveaways, offer Thanksgiving-related discounts or promotions, and share behind-the-scenes glimpses of your personality to build meaningful relationships. Take a moment to express gratitude to your followers for their support, fostering a sense of loyalty.

7. Home Maintenance Packages:

Why: Add value to services and enhance satisfaction.

How: Enhance your services by providing complimentary home maintenance packages for clients closing in November. Consider partnering with local businesses to offer discounted services or extended warranties. Promote these packages across your website, marketing materials, and social media channels.

Overall

Gratitude is essential for building lasting client relationships. Real estate agents can leverage this season to incorporate Thanksgiving themes into their marketing. Expressing thanks goes a long way in the real estate business, and it can lead to repeat business and referrals.

This Thanksgiving season, implement one or more of the marketing ideas discussed in this blog post. And start thinking of client experience beyond the month of November with ListedKit–the only transaction management platform that brings brokers, agents and clients together. Book a demo today and see how ListedKit can help you get more client referrals.

Real Estate Checklists & Email Scripts

Real Estate Checklists & Email Scripts

  • Save time with a pre-written library of email templates.
  • Improve your client satisfaction scores with our professional email templates.
  • Navigate real estate transactions more efficiently with our transaction checklists.
Free Real Estate Transaction Templates

Send the Right Emails at the Right Time to Keep Your Clients Informed and Engaged

Navigating the real estate transaction landscape demands strategic and timely communication. Let’s explore the key moments that necessitate interaction with your clients, along with tips on what to focus on and examples of scripted emails.

Welcoming New Clients

Goal: Establishing a Positive Connection.

Welcoming a new client sets the tone for your entire relationship. Your welcome email should convey warmth, enthusiasm, and a commitment to guiding them through a successful real estate journey.

Example;

Welcome the client and introduce yourself

Subject Line: Thank you! We’re excited to sell your house

Hi [CLIENT NAME],

My name is [YOUR NAME], and I am the Transaction Coordinator who will be working on your listing with [AGENT’S NAME].

My job is to ensure your closing runs smoothly.

Throughout this process, you will be receiving several emails from me with updates, reminders, and occasional questions. To ensure all of my emails go straight to your inbox please add my email “[YOUR EMAIL]” to your contact list.

[AGENT’S OFFICE] uses ListedKit to manage all transactions. You will receive an invite via email shortly. Please follow the instructions in the email to create your account.

Please reach out via phone at [YOUR PHONE NUMBER] or email with any questions. I’m always happy to help.

Best,
[YOUR NAME]

Notification of Listing Going Live

Goal: Highlighting Key Features and Encouraging Client Engagement

When a listing goes live, it’s a pivotal moment. Your email should not only inform clients but also spark excitement about the property. Encourage them to share the listing with their network, amplifying its reach.

Example;

Your listing is live

Subject Line: Your Home is Live on the Internet

HI [CLIENT NAME],

Congratulations, your home is officially listed! To view your listing, please click on this link [LINK TO LISTING].

To view your home on the MLS, please use this link: [LINK TO LISTING ON MLS].

Please reach out via phone at [YOUR PHONE NUMBER] or email with any questions. I’m always happy to help.

Best,
[YOUR NAME]

Notification of Home Going Under Contract

Goal: Celebrating Milestones and Providing Support

When a client’s offer is accepted, it’s cause for celebration. Acknowledge this milestone, express your excitement, and reassure them of your ongoing support throughout the contract and closing processes.

Example;

Your home is under contract

Subject Line: Your Home is Under Contract!

HI [CLIENT NAME],

Congratulations! Your home is under contract. Here is a timeline of the important events leading to your closing.

  • The Effective Start Date is [EFFECTIVE START DATE].
  • The Escrow Deposit is due to [TITLE COMPANY] by [ESCROW DUE DATE].
  • Home Inspection is due by [INSPECTION DUE DATE]. 
  • Title Commitment is due by [TITLE] from the title company. 
  • Your Home’s Appraisal is due [APPRAISAL DUE DATE].
  • The Loan Approval is due from the buyer’s lender by [LOAN APPROVAL DATE]. 
  • Anticipated closing date: [CLOSE DATE].

    Home Inspection

    You do not have to attend, but it is recommended that you do. A septic inspection, wind mitigation, and/or a wood-destroying organism (WDO) inspection may be necessary.

    Title Commitment

    The title insurance company discloses to all parties involved in the real estate transaction any defects, liens, and obligations that affect the property.

    Home Appraisal

    Your home appraisal is initiated by the lender to ensure the loan value is supported by an appraised value. You will be notified when this is scheduled.

    Loan Approval

    This signifies the buyer’s mortgage is approved for closing.

    Final Walkthrough

    The final walkthrough will be scheduled before the buyer’s closing. This usually occurs right before the buyer’s signing. Don’t forget to turn all utilities on for this walkthrough.

    Closing

    The above must be completed on time to ensure we close on time. You will be contacted soon by the closing agent at [TITLE CO NAME]. Please work with them on any information they might need to get you to the closing table on time.

    A copy of your executed contract is available for you on ListedKit.com.

    As always, give me a call at [YOUR PHONE NUMBER] or shoot me an email if you need anything or have any questions. 

    Best, 

    [YOUR NAME]

    Overall

    In today’s competitive real estate market, effective communication is essential for building strong client relationships. This blog has provided tips on how to write effective transactional emails that bridge the gap between agents and their clients, from the initial welcome to the closing celebration.

    But effective communication doesn’t end there. It’s also important to nurture relationships with clients post-transaction, which can lead to repeat business and valuable referrals. That’s why we’re excited to introduce ListedKit for Teams, a platform that helps agents streamline their communication and build stronger relationships with their clients.

    Take your communication to the next level with ListedKit today!

     

    Changing Your Selling Strategy: Catering to Millennial Homebuyers

    Changing Your Selling Strategy: Catering to Millennial Homebuyers

    A Realtor’s Guide to Selling to Millennial Homebuyers

    The real estate landscape is evolving rapidly, and with it, the dynamics of buying and selling properties are changing. In this digital age, millennials have emerged as a prominent demographic in the housing market. They make up a staggering 43% of homebuyers—the largest share across all generational groups. Interestingly, studies reveal that millennials are more likely to recommend previous agents after having a positive experience with them. Due to this, you should recalibrate your approach to capture their attention, create trust, and cultivate long-term loyalty.

    Keep reading to uncover effective methods for catering to millennial homebuyers.

    Why Change Your Strategy?

    Real estate transactions can be confusing for clients. They may feel lost and overwhelmed by the unfamiliar process, from negotiating contracts to filling out paperwork. Dealing with multiple third parties, such as real estate agents, lenders, and attorneys, can add to the chaos and uncertainty.

    However, with the right selling approach, you can turn this around. According to the 2023 NAR report, 63% of recent millennial home sellers used a referral or the same real estate agent they had worked with in the past. That number jumped to 76% for Older Millennial sellers! This shows how important it is to provide exceptional client experiences and focus on customer service throughout the transaction journey.

    The Millennial Mindset: Expectations and Preferences

    Millennial homebuyers have different expectations when it comes to the client-agent relationship. Here are some key millennial preferences:

    Technology and Communication

    Growing up in the age of technology, millennials are digital natives who expect instant access to information online. They demand quick and easy access to property details, documents, and communication with their agents throughout the home-buying process. They also highly appreciate prompt responses and updates.

    Online Research

    Millennials heavily rely on online resources to search for properties and gather information. They expect their agents to be knowledgeable about the latest online platforms and tools, and to provide them with accurate information and up-to-date listings.

    Transparency and Honesty

    Millennials value transparency in their interactions with real estate agents. They expect agents to be upfront about the pros and cons of properties, market conditions, and potential risks. They appreciate agents who prioritize their best interests rather than pushing for quick sales. 

    Personalized Approach

    Millennials appreciate a personalized approach from their agents. They want agents who take the time to understand their specific needs and preferences, and who can provide tailored recommendations accordingly. They value agents who listen and adapt to their changing requirements.

    Introducing ListedKit – the ultimate transaction management platform designed to keep you informed at every turn. With your personalized client portal, you can track your progress in real-time and stay updated on how close you are to the finish line. You’ll also have easy access to all your necessary documents and contracts for quick and convenient signing. The ListedKit platform leverages technology to make the home-buying process easier and more transparent for your millennial clients.

    Embracing Adaptability: A Solution for Engaging Millennial Clients

    In today’s ever-changing landscape, it’s crucial to discover approaches that align with the preferences of modern audiences. This is particularly true across various industries, where professionals, including those in real estate, are in search of effective strategies to connect with a diverse demographic. When seeking contemporary solutions that cater to the needs of today’s audience, ensure they meet the following criteria:

    1. Dynamic Client Interaction: At the core of this approach lies a robust client interaction platform. Seek out a platform that offers a centralized hub, enabling clients to effortlessly access property insights, documents, transaction updates, and maintain direct communication with their agents. This aligns perfectly with the digital expectations of modern audiences, granting them the immediate engagement they desire.

    2. Emphasis on Clarity and Sharing: Opt for a platform that empowers agents to present comprehensive property details, securely store pertinent documentation, and offer visibility into the various stages of transactions – all within the client interaction platform. The emphasis on transparency and informed decision-making resonates with contemporary audiences who highly value access to comprehensive information.

    3. Streamlined Experience: Ensure that agents can efficiently convey updates, reminders, and notifications directly through the client interaction platform. This minimizes unnecessary back-and-forths and guarantees that clients receive timely and pertinent information, meeting the demands of today’s fast-paced environment.

    ListedKit stands out as the preferred solution for embracing adaptability and tailoring strategies to modern expectations. By embracing such solutions, professionals across industries can effectively connect with their desired audiences. To understand how ListedKit compares to other real estate solutions, click here.

    Embracing Change for Success

    In a world where technology and expectations are constantly evolving, real estate agents need to adapt their selling strategies to cater to the distinct preferences of millennials. As the largest share of homebuyers, millennials have ushered in a new era characterized by digital fluency, high expectations, and unique preferences. As agents adjust to this shift, ListedKit emerges as an indispensable ally.

    The old way of doing real estate transactions is inefficient, disconnected, and doesn’t meet the needs of millennials. ListedKit is a platform that helps real estate agents align with millennials’ demands for instant access to information, transparency, and personalization. The client portal is the heart of ListedKit and it empowers millennials with property insights, transaction progress, and efficient communication.

    As we navigate the ever-shifting currents of the housing market, one thing remains steadfast: the need to embrace innovation, understand evolving preferences and forge lasting connections. With ListedKit, teams can navigate this new era of millennial-driven real estate with confidence. Embrace the transformation, seize the opportunities, and empower a generation that demands not just a transaction, but an experience to remember.

    10 Unique Client Gifts For Realtors to Elevate Your Client Experience

    10 Unique Client Gifts For Realtors to Elevate Your Client Experience

    The Importance of Client Experience and the Role of Client Gifts

    In today’s real estate landscape, agents are faced with increasing scrutiny and legal challenges, like the ongoing Moehrl class action lawsuit. That’s why it is more crucial than ever for real estate professionals and agents to reinforce the value they provide to their clients. The best way to do this is by giving top-notch service, navigating complex deals, and going the extra mile to build meaningful connections with clients- that’s where realtor client gifts fit in. 

    One way to leave a lasting impression and express gratitude is through thoughtful realtor client gifts. As a real estate agent, you can forge deeper connections and foster long-term loyalty by exceeding client expectations. We’ve compiled a list of unique and thoughtful gifts you can give to your clients after closing a deal. We recommend you vary your gifts based on your clients’ interests to show attention to detail and a genuine interest in each individual client’s life.

    Bur First, How Much Should You Spend?

    Now that we recognize that client gifts are an investment in building strong relationships and fostering loyalty. While the exact amount allocated for gifts may vary based on factors such as client preferences and personal budget considerations, it’s helpful to have a general understanding of the range commonly practiced in the industry. Some agents spend as little $25, while others spend over $250. However, many experts recommend spending between 1-5% of the gross commission income you receive on the deal on closing gifts.

    Need help calculating how much to budget for client gifts? Check out this Realtor Client Gift Calculator.

    Remember, the key is to align the gift’s value with the client’s expectations and the significance of the transaction. You have the flexibility to adjust your budget based on your individual business strategies and client needs. We’ve included some suggestions to help you find something, no matter your budget.

    *TIP: keeping track of clients’ preferences and experiences throughout the process can help tailor gifts that genuinely resonate. Use a tool to capture and organize notes about your clients, such as a Brivity or ListedKit. * 

    10 Unique Client Gifts for Realtors

    Best Realtor Client Gifts

    1. Custom Welcome Mat

    Consider a personalized welcome mat with their family name or a customized greeting based on their interests. This personalized touch can make their new house feel like a home. You can find options on websites like Etsy, like the one linked, or custom order one from a local vendor.

    2. Quality Tool Set

    Have a first time home buyer or clients who enjoy DIY? A quality tool set and a gift card to a home improvement store like Home Depot or Lowe’s is always a practical choice. It allows your clients to choose items they need for their new home, whether it’s power tools, paint, or gardening supplies.

    3. Nest Thermostat

    The Nest Learning Thermostat is a smart and energy-efficient device that can help your clients manage their home’s temperature and save on energy costs. It can be controlled remotely via smartphone and learns their preferences over time.

    4. Welcome Home Basket

    If your client is new to the city, create or buy your basket to give them a “tour” of their new town. The basket can include include treats from a nearby bakery, a bag of coffee beans from a local coffee roaster, a gift card to a favorite local spot, and a local guidebook. Don’t forget to include a handwritten note welcoming them to the city and expressing your excitement for their new journey. Don’t have time to put together a gift basket? Check out ready-made baskets from Marigold & Grey or Byndel.

    5. Beautifully Bounded Transaction Documents

    Gifting beautifully bound copies of your client’s documents from their transaction is a fantastic way to stay top of mind and ensure you’re the first call when they’re thinking about selling.

    6. Personalized Cutting Board

    For clients who enjoy cooking, a personalized cutting board can be a thoughtful gift. Look for one made of high-quality wood and have their family name or initials engraved on it. Bonus points if pair with fresh bread or crackers, fruit, and gourmet cheese to provide your clients with some moving fuel.

    7. Custom Family (or Pet) Portrait

    Order a custom portrait of their family or pet and frame it. This gift adds a personal touch to their new home and captures a special memory for them. Make sure to select an art style and frame that reflect their home decor. 

    8. Gift an Experience

    This is a great option for clients that seem to have everything. Make sure to tailor an experience based your client’s interests. 

    • Try a Sur La Table gift card for a Newlywed Couple to take a cooking class together.  
    • If your clients enjoy traveling or if they have out-of-town friends or family visiting, an Airbnb gift card can be a great choice. They can use it to book accommodations or experiences, allowing them to explore new destinations or have a unique staycation. 
    • For families with little ones, gift them a gift certificate to your local zoo, movie theatre, or waterpark. 

    9. Personalized Address Stamp

    Help your clients simplify their mail and add a touch of personalization to their correspondence with a customized address stamp. Look for options that allow you to include their family name and address in a stylish design they’d love. Want to take it up a notch? Pair with stationary and nice pens to craft a “stationary gift set.”

    10. Ring Doorbell

    Consider gifting a Ring video doorbell, providing your clients with peace of mind as they settle into their new homes. This best-selling video doorbell is an easy-to-install and affordable option.

    Your Experience Beyond the Client Gift

    In the real estate industry, delivering exceptional client experiences goes beyond the transaction itself. While thoughtful realtor client gifts can express gratitude, they are just a small part of the overall process. What truly builds loyalty and encourages clients to refer you to others is excellent communication, reliable support, and expertise.

    We understand that staying on top of deadlines and sending updates via text and email can be overwhelming, especially when you also have to generate leads, attend open houses and showings, and handle various other responsibilities as an agent. Let ListedKit help you manage your transactions and automate communication. Our platform keeps clients informed throughout the process, allowing you to focus on the essential tasks that drive your business forward.

    5 Ways to Generate Real Estate Referrals with ListedKit

    5 Ways to Generate Real Estate Referrals with ListedKit

    Referrals are the lifeblood of a successful real estate business.  Without referrals and repeat business, real estate teams miss out on their most consistent and lowest-cost source of business.  

    In our eBook, we write that:

    “Referrals aren’t just a natural benefit of doing business. Rather, referrals are a smart way to build a sustainable business that feeds itself with new client opportunities”

    To take advantage of real estate referrals, agents have to be intentional.  They have to build a process that is optimized to deliver new leads.  

    Great Experience -> Happy Clients -> Referrals

    Thankfully, with ListedKit, we can make this a little easier.  Here are five ways ListedKit can help your team generate more referrals.  

    Real Estate Transaction Client Portal

    1. Give clients the experience they want

    Buying a house is stressful.  With ListedKit, there is order in the universe.  ListedKit revolutionizes the home buying and selling experience by providing homebuyers and sellers with the tools and modern experience they truly desire. 

    Our platform ensures that buyers and sellers understand exactly what needs to be done and when, eliminating confusion and streamlining the process. Key dates, important details, and copies of documents are readily available, allowing users to stay organized and informed throughout the entire journey.

    The platform empowers buyers and sellers to actively participate in their own transactions, creating a sense of empowerment and confidence that is often lacking in traditional real estate processes. 

    In focus groups, an overwhelming 84% of buyers and sellers expressed that their experience would have been significantly improved if their realtor had offered them a client experience program like ListedKit. 

    With ListedKit, the home buying and selling experience is modernized, intuitive, and tailored to meet the needs and expectations of today’s tech-savvy consumers.  When clients are happy and impressed, they are more likely to make real estate referrals. 

    Real Estate Transaction Management Software with Email Automation

    2. Over-Communicate

    When we talk to clients, we hear the same narrative more than anything else – they want more information than they currently have about their transaction.  Why?  Because a home purchase is probably the largest investment they will ever make!

    Oversharing information is an incredibly valuable marketing tool for agents – not only does it show their expertise, it projects control and confidence to their customers.  This builds inherent trust in the relationship between agent and client.  By presenting a clear plan and executing it accordingly, clients can better plan and prepare for each step of the process.

    With ListedKit, we give agents:

    • The ability to build their own unique playbook for transactions with our custom ListedKits
    • The ability to automate communication through emails to their clients, as well as other stakeholders in the transaction
    • Alerts when a client misses a deadline for a task assigned to them
    • Coming soon: the ability to alert clients via SMS text message as well

    At a time when class action lawsuits criticize the value of an agent, being able to demonstrate just how much work an agent is doing on behalf of their client behind the scenes is more important than ever.  In fact, whenever a client logs into our portal, the very first thing they see is an alert showing just how many tasks their agent has completed for them:

    ListedKit makes it easy for real estate agents to communicate important information and reinforce their value.

    Manage Service Providers and Vendors List with ListedKit

    3. Create a valuable resource that provides real value beyond closing

    Real estate agents do so much more than selling – they are local experts and advocates for their clients.  With ListedKit, we make it easy to share your local knowledge with your clients through our Service Providers list.  

    Finding reputable contractors can be overwhelming – but the best contractors earn a reputation among real estate agents for a reason.  With ListedKit, you can curate your own special list of local pros who will help your clients hit the ground running in their new home. 

    Hosted in our application, and available to clients during their transaction and forever beyond their closing, use ListedKit to share your recommendations for contractors, plumbers, inspectors, lenders, lawn care and landscape experts, and any other local providers who have earned your trust.  

    We guarantee your Service Providers list will keep your clients coming back into your ListedKit app beyond their closing. This keeps fostering a connection to your brand, keeping them loyal customers and advocates for you well beyond their closing date.  

    Get Real Estate Referrals with ListedKit's Referral Assistant

    4. Real Estate Referral Assistant

    Modern clients want a client portal, and they will be in love with your ListedKit application and Service Providers list.  While the client experience will be amazing, it doesn’t mean much if you don’t start getting some referrals. 

    That’s why we build ListedKit’s Referral Assistant.  

    Built into all ListedKit plans, the Referral Assistant is cleverly sandwiched between your headshot and the crucial information clients want about their transaction.  The Assistant will nudge your clients to refer you to their friends, with a convenient way to text or email your information to their friends.  


    When your clients make a referral, their friend receives your virtual business card with your branding, headshot, biography, and contact information.  And, because nobody wants to pick up the phone and make a call to a potential real estate agent, the new lead will be able to request that you contact them directly through your virtual business card. 

    With ListedKit, our Referral Assistant makes it easy for clients to connect you with their friends and family, expanding your sphere of influence, and making it easy for new clients to contact you.  

    Get five star reviews with ListedKit

    5. Ask for reviews through passive advocacy

    Real estate agents can leverage the power of ListedKit to effortlessly send emails to their clients and assign them a task in the portal to leave a review. This streamlined process not only simplifies the ask, but also increases the likelihood of receiving valuable client reviews. 

    With ListedKit, real estate agents have the flexibility to link to their preferred review site, whether it’s Google, Yelp, Zillow, or any other platform. By automating this task, real estate agents can save time and ensure that no client slips through the cracks when it comes to leaving a review.

    The accumulation of user-generated social proof through client reviews is a game-changer for real estate agents. It not only strengthens their brand but also boosts their visibility in the market. Higher review yields achieved through ListedKit lead to improved rankings and credibility, setting real estate agents apart from their competitors. 

    When clients become passive advocates through positive reviews, it creates a ripple effect of referrals and recommendations, further expanding the real estate agent’s client base. With ListedKit’s seamless email and task assignment feature, real estate agents can effortlessly harness the power of client reviews to enhance their reputation and drive business growth.

    Want to try ListedKit? 

    There’s never been a better time to give ListedKit a try.  New customers who try ListedKit before June 30th will get 70% off their subscription for the first 90 days, plus free training and a free Facebook Ads consultation (a $150 value).  

    Ready to get started for free?  Start a Free Account.
    Want to learn more about ListedKit? Contact our team today