The Importance of Client Experience and the Role of Client Gifts
In today’s real estate landscape, agents are faced with increasing scrutiny and legal challenges, like the ongoing Moehrl class action lawsuit. That’s why it is more crucial than ever for real estate professionals and agents to reinforce the value they provide to their clients. The best way to do this is by giving top-notch service, navigating complex deals, and going the extra mile to build meaningful connections with clients- that’s where realtor client gifts fit in.
One way to leave a lasting impression and express gratitude is through thoughtful realtor client gifts. As a real estate agent, you can forge deeper connections and foster long-term loyalty by exceeding client expectations. We’ve compiled a list of unique and thoughtful gifts you can give to your clients after closing a deal. We recommend you vary your gifts based on your clients’ interests to show attention to detail and a genuine interest in each individual client’s life.
Bur First, How Much Should You Spend?
Now that we recognize that client gifts are an investment in building strong relationships and fostering loyalty. While the exact amount allocated for gifts may vary based on factors such as client preferences and personal budget considerations, it’s helpful to have a general understanding of the range commonly practiced in the industry. Some agents spend as little $25, while others spend over $250. However, many experts recommend spending between 1-5% of the gross commission income you receive on the deal on closing gifts.
Need help calculating how much to budget for client gifts? Check out this Realtor Client Gift Calculator.
Remember, the key is to align the gift’s value with the client’s expectations and the significance of the transaction. You have the flexibility to adjust your budget based on your individual business strategies and client needs. We’ve included some suggestions to help you find something, no matter your budget.
*TIP: keeping track of clients’ preferences and experiences throughout the process can help tailor gifts that genuinely resonate. Use a tool to capture and organize notes about your clients, such as a Brivity or ListedKit. *
10 Unique Client Gifts for Realtors
1. Custom Welcome Mat
Consider a personalized welcome mat with their family name or a customized greeting based on their interests. This personalized touch can make their new house feel like a home. You can find options on websites like Etsy, like the one linked, or custom order one from a local vendor.
2. Quality Tool Set
Have a first time home buyer or clients who enjoy DIY? A quality tool set and a gift card to a home improvement store like Home Depot or Lowe’s is always a practical choice. It allows your clients to choose items they need for their new home, whether it’s power tools, paint, or gardening supplies.
3. Nest Thermostat
The Nest Learning Thermostat is a smart and energy-efficient device that can help your clients manage their home’s temperature and save on energy costs. It can be controlled remotely via smartphone and learns their preferences over time.
4. Welcome Home Basket
If your client is new to the city, create or buy your basket to give them a “tour” of their new town. The basket can include include treats from a nearby bakery, a bag of coffee beans from a local coffee roaster, a gift card to a favorite local spot, and a local guidebook. Don’t forget to include a handwritten note welcoming them to the city and expressing your excitement for their new journey. Don’t have time to put together a gift basket? Check out ready-made baskets from Marigold & Grey or Byndel.
5. Beautifully Bounded Transaction Documents
Gifting beautifully bound copies of your client’s documents from their transaction is a fantastic way to stay top of mind and ensure you’re the first call when they’re thinking about selling.
6. Personalized Cutting Board
For clients who enjoy cooking, a personalized cutting board can be a thoughtful gift. Look for one made of high-quality wood and have their family name or initials engraved on it. Bonus points if pair with fresh bread or crackers, fruit, and gourmet cheese to provide your clients with some moving fuel.
7. Custom Family (or Pet) Portrait
Order a custom portrait of their family or pet and frame it. This gift adds a personal touch to their new home and captures a special memory for them. Make sure to select an art style and frame that reflect their home decor.
8. Gift an Experience
This is a great option for clients that seem to have everything. Make sure to tailor an experience based your client’s interests.
- Try a Sur La Table gift card for a Newlywed Couple to take a cooking class together.
- If your clients enjoy traveling or if they have out-of-town friends or family visiting, an Airbnb gift card can be a great choice. They can use it to book accommodations or experiences, allowing them to explore new destinations or have a unique staycation.
- For families with little ones, gift them a gift certificate to your local zoo, movie theatre, or waterpark.
9. Personalized Address Stamp
Help your clients simplify their mail and add a touch of personalization to their correspondence with a customized address stamp. Look for options that allow you to include their family name and address in a stylish design they’d love. Want to take it up a notch? Pair with stationary and nice pens to craft a “stationary gift set.”
10. Ring Doorbell
Consider gifting a Ring video doorbell, providing your clients with peace of mind as they settle into their new homes. This best-selling video doorbell is an easy-to-install and affordable option.
Your Experience Beyond the Client Gift
In the real estate industry, delivering exceptional client experiences goes beyond the transaction itself. While thoughtful realtor client gifts can express gratitude, they are just a small part of the overall process. What truly builds loyalty and encourages clients to refer you to others is excellent communication, reliable support, and expertise.
We understand that staying on top of deadlines and sending updates via text and email can be overwhelming, especially when you also have to generate leads, attend open houses and showings, and handle various other responsibilities as an agent. Let ListedKit help you manage your transactions and automate communication. Our platform keeps clients informed throughout the process, allowing you to focus on the essential tasks that drive your business forward.
