How to Write Property Descriptions that Sell with ChatGPT

Jun 14, 2023 | AI for Real Estate

How to write ChatGPT Property Descriptions for Real Estate

How to Get Started: ChatGPT Property Descriptions

In this guide, we are going to show you how to leverage modern ChatGPT technology to shortcut the process of writing property descriptions for your listings.

We will give you the prompts, the instructions, and some examples to get started with ChatGPT Property Descriptions. This process will make creative writing as easy as cut and paste.

With our formula you will transform bland bullet point data into a riveting narrative about your listing, and inject your personality into the listing description at the same time.

And, you’ll be able to easily generate different versions of the description, useful for:

  • Posting to your MLS
  • Posting to your Facebook page
  • Writing Facebook ad copy
  • Writing Instagram copy
  • Writing a brochure
  • Writing cold emails

Now, with all this potential, let’s jump in and get started!

First, why property descriptions?

At ListedKit, we spend a lot of time talking to real estate agents about saving time during their transactions. While our product focuses on contract to close and client experience, we consistently hear one complaint more than others – writing property descriptions is boring, repetitive, and no fun.

Property descriptions play a crucial role in listings, as they provide property potential buyers (and their agents) with the first contextual introduction to the property. Everything else they view, in terms of photos or information, is contextualized by the property description. In essence, they serve as the front door to your listing.

These descriptions serve as a powerful marketing tool, highlighting the unique features, amenities, and selling points of the house. They allow prospective buyers to envision themselves living in the space and help them assess if the property aligns with their needs and preferences.

A well-crafted property description should be concise, informative, and engaging, showcasing the property’s key attributes, such as its size, location, architectural style, notable amenities, and any exceptional characteristics that set it apart from other listings.

And, a property description has to conform to your MLS’s standards for length – sometimes, as short as 250 characters!

Is Chat GPT safe?

Before we get started, let’s address the elephant in the room – data security.

Chat GPT does not share your data with others because it is designed to prioritize user privacy and data security. As an AI language model, it does not retain any personal information or data from individual interactions.

So, don’t worry, your data is safe with ChatGPT.

Tools for the job:

Great news – this guide is completely free for you to implement. ChatGPT gives users more than enough free credits to generate property listing data each month.

1. Sign up for a ChatGPT account

ChatGPT is a super-smart chatbot that can talk to you just like a human. It can help you with all sorts of stuff! And guess what? You can sign up for an account for free! Just head over to the OpenAI website, fill in some basic info like your name and email, create a password, and you’re good to go. Then you can start chatting with ChatGPT for free and start generating content for your listings.

2. Use Our prompt guide

A ChatGPT prompt is the initial message or instruction you provide to the robot to begin a conversation or task. It sets the context and your expectations, and it guides the AI’s responses. Think of it as a roadmap of the assignment you are giving to your AI assistant.

It also provides the puzzle pieces for your AI assistant to begin writing about your listing.

We created a simple worksheet for you to fill out, and paste directly into ChatGPT to start generating your property description. Fill out the form below to get access to the free prompt:

The process:

Step 1: Download and open up our prompt guide. Fill in the blanks – single word answers and sentence fragments are fine.

Step 2: Copy the entire prompt

Step 3: Open up ChatGPT and paste the prompt into a conversation window. Hit Enter and watch it write:

ChatGPT Prompt for Real Estate Property Description

The results:

“Welcome to your dream home in the charming neighborhood of Roebuck Springs! Nestled on Ridge Top Circle, this elegant mid-century modern residence boasts a tranquil setting surrounded by the breathtaking beauty of nature. With a seamless blend of tasteful updates and timeless charm, this 3-bedroom, 2.5-bathroom home is sure to capture your heart.

Step inside to discover an interior that exudes modern elegance. The spacious layout spans 2,500 square feet, providing ample room for comfortable living. The original hardwood floors have been lovingly restored, lending a touch of character to the home. New light fixtures illuminate the space, while the renovated kitchen is a chef’s delight, offering a perfect blend of style and functionality.

One of the standout features of this home is the finished basement, which opens up to a delightful screen porch, seamlessly connecting indoor and outdoor living. Imagine lounging in the shade on a warm summer day, savoring the gentle breeze and the serene view of the lush backyard, complete with old growth trees. The fenced-in yard offers a secure haven for your furry friends, providing peace of mind and endless joy.

Whether you’re seeking a peaceful retreat or a vibrant social hub, this house offers the best of both worlds. The neighborhood is known for its historic charm, nestled on the slopes of Ruffner Mountain. Close proximity to downtown Birmingham and the renowned Ruffner Mountain Nature Preserve ensures endless opportunities for entertainment, outdoor adventures, and exploration.

Modern, peaceful, and hip, this residence is perfect for anyone seeking a harmonious blend of style, comfort, and convenience. So why wait? Make this house your home and create cherished memories in a setting that truly embodies the essence of Roebuck Springs. Don’t miss this extraordinary opportunity – schedule your showing today!”

Re-Prompt for Different Channels

Once you provide our initial prompt, you can ask ChatGPT to reformat the description for different channels and use cases.

As a Tweet:

Prompt: “Thanks! Now, write a Tweet about this property going on the market.

ChatGPT Prompt for Real Estate Social Media

The result:

🏡 Just listed! Step into modern elegance in the charming Roebuck Springs neighborhood! This 3-bed, 2.5-bath mid-century gem boasts tasteful updates, a finished basement, and a delightful screen porch that connects indoor/outdoor living. The big fenced-in backyard is perfect for furry friends! #DreamHome #BirminghamLiving #RoebuckSprings

As an email

With a simple prompt, you can also use ChatGPT to draft emails to your colleagues or your sphere of influence.

Prompt: “Thanks! Now, rewrite this as an email to other Realtors”

ChatGPT Prompt for Real Estate Email to Realtors

Use Direct Commands for Revisions
Authors love to write. ChatGPT is no different. If you prefer something shorter, you can always give ChatGPT a direct command.

For example, let’s ask ChatGPT to make that email shorter:

Prompt: “Thanks! Can you write a shorter version of that email?

ChatGPT Prompt for Real Estate Email

A note about fact checking:

Occasionally, ChatGPT gets confused. When you use ChatGPT to generate a property description, it is important to review and verify the information for accuracy. While ChatGPT strives to provide helpful and relevant responses, it relies on the data it has been trained on and may not always produce entirely precise or up-to-date details. Users should always proofread their results to make sure everything is accurate.

Compare & Contrast – Existing MLS Descriptions vs. ChatGPT Property Descriptions

Now that we know how to write property descriptions, let’s go ahead and compare our new method with some existing listing descriptions.

We randomly sampled 3 properties currently on the market in our hometown of Birmingham, AL. Then, we used our prompt template to write our own descriptions. Let’s compare these to the descriptions currently on the MLS.

Property #1: Downtown Condo

Original Property Description:

ChatGPT Prompt for Real Estate Property Description

Our ChatGPT Property Description:

“Welcome to your dream condo in Downtown Birmingham’s vibrant loft neighborhood! This hip, popular area is bursting with entertainment options, including the famous Pizitz food hall, downtown commercial center, and an array of fantastic bars and restaurants. This 1-bedroom, 890 sqft condo boasts trendy, modern finishes, tall ceilings (13 feet), and abundant natural light, creating an open and airy atmosphere. Enjoy breathtaking views and the convenience of a parking garage, hardwood floors, ceiling fans, dishwasher, and an in-building storage unit. Whether you’re a night owl or a social butterfly, this centrally located gem with access to outdoor space is perfect for those who crave the downtown action. Don’t miss out on this amazing opportunity!”

Property #2: $2m Mansion:

Original Property Description:

ChatGPT Prompt for Real Estate Property Description

Our ChatGPT Property Description:

“Escape to your serene oasis in Birmingham’s Chelsea area, where suburban charm meets natural beauty. This beautiful country estate spans 6.5 acres, boasting 7,738 square feet of living space. Inside, high ceilings and classic finishes fill the rooms with an airy ambiance, complemented by abundant natural light. With 4 bedrooms, 4 bathrooms, and inviting living areas, comfort and privacy abound. Revel in the luxury of three fireplaces, a safe room, a wine cellar with tasting room, and a home theater. The gated and fenced yard offers security, while the outdoor kitchen is perfect for alfresco dining. Horses are welcome, and a private lake adds tranquility. Escape the city and immerse yourself in nature’s embrace.”

Property #3: Starter Home

Original Property Description:

ChatGPT Prompt for Real Estate Property Description

Our ChatGPT Property Description:

“Welcome to your new home in Bessemer, AL! This conveniently located property offers an easy commute to downtown Birmingham, with Interstate 20 just a stone’s throw away. With 837 sq ft and a .35-acre lot, this cozy house features 2 bedrooms, 1 bathroom, and a host of appealing amenities. Step inside to find hardwood and ceramic tile floors, central heat and air for year-round comfort, and a basement for extra storage. The interior is a comfortable, move-in ready space, awaiting your personal touch. A new stove adds to the appeal. Don’t miss the delightful screen porch, perfect for enjoying the outdoors. With a lovely backyard and lush trees, this property offers a tranquil outdoor space. Whether you’re a first-time buyer or an investor, this house is ideal for you.”

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