As a realtor, you know that time is money. With so many tasks on your plate, it can be difficult to stay organized and efficient. Implementing the right administrative tools can help you automate tasks, streamline your workflow, and save you precious time. But with so many options available, it can be tough to know where to start. In this blog post, we’ll share the top 7 real estate agent tools that every realtor needs, based on our conversations with agents. We’ll also show you how each tool can help you improve your efficiency and productivity.
For the sake of simplicity, we’ve broken the tools into three main categories: Administrative and Productivity tools, Marketing, and Client Relationship Management. The benefits of these tech tools focus on improving your ability to attract new leads, your workflow, and your experience for clients. Let’s dive in!
Real Estate Administrative & Productivity Tools
ListedKit🔗
Use Case:
Imagine having a task tracker that works for real estate agents and transaction coordinators, making the process as easy as tracking a pizza delivery. ListedKit is your all-in-one solution—it tracks transaction progress, manages documents, and keeps client interactions smooth with automated task reminders and pre-filled email templates.
Pricing:
ListedKit’s pricing is flexible to fit your needs, starting at just $49/month for up to 5 users on your team.
Benefits:
- Automates many of the tasks that realtors do on a daily basis, such as document tracking, task management, and communication with clients and other stakeholders.
- Manage all your team’s transactions, assign tasks, share documents, leave comments, and track task progress.
- Helps ensure that all of the necessary tasks are completed in a timely and accurate manner. This can help to reduce the risk of errors and delays.
- Provides a centralized hub for all of the documents and information related to a transaction. This makes it easy to communicate and collaborate with clients, other realtors, and other stakeholders.
- Allows you to sign and send documents electronically, without having to print and scan them.
- CRM integrations are available.
In a nutshell, ListedKit is your go-to tool for streamlined transactions, happy clients, and a thriving real estate business.
Zillow Premier Agent🔗
Use Case:
Zillow Premier Agent is a tool that helps realtors connect with buyers and sell homes faster. It provides realtors with insights into the market and data analysis, which can help them make better decisions about their business. It also helps realtors instantly connect with buyers and gain the tools and insights to help them find the right home faster.
Pricing:
The cost varies based on location and leads, learn more about their pricing here.
Benefits:
- Get the tools for insightful market research and data analysis.
- Instantly connect with buyers and gain the tools and insights to help them find the right home faster.
- Stay up to speed and keep your pipeline moving and engaged with streamlined tasks, reminders, custom notes, and mobile notifications.
Real Estate Marketing Tools
Hootsuite🔗
Use Case:
Hootsuite is a tool that helps realtors manage their social media accounts from one place. It saves realtors time and helps them be more efficient with their social media marketing. It also helps realtors track their social media performance and engagement, so they can see what’s working and what’s not.
Pricing:
Starts at $19/month.
Benefits:
- Create and schedule social media posts for multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Track your social media analytics to see which posts are performing best and which audiences you’re reaching.
- Use Hootsuite’s social listening tools to track mentions of your brand and industry trends.
- Respond to social media comments and messages from one place.
Matterport🔗
Use Case:
Matterport is a tool that helps realtors create immersive 3D virtual tours of properties. This helps realtors attract more buyers and renters, and save time and money by reducing the need for in-person showings.
Pricing:
$9.99/month per active space.
Benefits:
- Create immersive 3D virtual tours of properties.
- Showcase properties in the best possible light and attract more buyers.
- Save time and money by reducing the need for in-person showings.
Squarespace🔗
Use Case:
Squarespace is a tool that helps realtors create a professional and visually appealing website without any coding knowledge. It offers a variety of features that are specifically tailored to the needs of realtors, such as real estate-specific templates, integrations with popular real estate software platforms, support for IDX listings, and SEO tools.
Pricing:
Starts at $16/month.
Benefits:
- Create a professional and visually appealing website without any coding knowledge.
- Showcase your listings and other content in a way that is engaging and easy to navigate.
- Get access to a variety of features and integrations that can help you grow your business.
Real Estate CRM
Brivity🔗
Use Case:
Brivity CRM is a customer relationship management (CRM) platform that is designed specifically for realtors. It helps realtors streamline their workflow, improve their communication with clients, and get insights into their business performance.
Pricing:
Starts at $99.99/mo for up to 2 users.
Benefits:
- Automate your lead capture process by adding a lead capture form to your website and connecting it to Brivity CRM.
- Manage contact information. The platform stores all of your client and contact information in one place making it easy for you to stay in touch with your clients and leads through email, text, and phone.
- Brivity CRM provides detailed analytics on your sales pipeline, conversion rates, and other key metrics. This information can help you identify areas where you can improve your business.
Follow Up Boss🔗
Use Case:
Follow Up Boss is a customer relationship management (CRM) platform that is designed specifically for real estate agents. It helps realtors stay organized, track their leads and clients, and manage their transactions.
Pricing:
Starts at $69/user/month.
Benefits:
- Automate your lead capture process by adding a lead capture form to your website and connecting it to Follow Up Boss.
- Improve your communication with clients and leads.
- Get insights into your business performance. For example, you can use Follow Up Boss to see which of your marketing campaigns are most effective and which of your sales reps are performing the best.
- User-friendly CRM platform that is also affordable for realtors of all sizes.
Overall
Real estate is a fast-paced and competitive industry, so it’s important to have the right tools in place to help you stay efficient and productive. The seven tools that we’ve discussed in this blog post are a great starting point for realtors who want to improve their administrative workflow, marketing, and client relationship management.
Here is a quick overview:
- ListedKit – Transaction Management + Document Signing
- Zillow Premier Agent – Access Market Data
- Hootsuite – Social Media Management
- Matterport – 3D Tours Creator
- Squarespace – No Code Website Builder
- Brivity – CRM
- Follow Up Boss – CRM
By implementing these tools, realtors can free up their time to focus on the most important aspects of their business, such as building relationships with clients and generating new leads.
