Property descriptions are among the first things buyers read when they’re considering a listing. In a market with short attention spans and high competition, that opening paragraph can be the difference between an inquiry and a skipped listing.
In this guide, we’ll show you how to use modern ChatGPT technology to shorten the process of writing property descriptions for your listings.
You’ll get:
- Ready-to-use prompts
- Step-by-step instructions
- Real-world examples to help you get started with ChatGPT property descriptions
Our approach lets you turn plain bullet points into a clear, engaging narrative. It’s a simple process that helps you highlight what matters most—and add your voice to every listing.
Plus, you’ll be able to create different versions of your description, so you can:
- Post to your MLS
- Share on your Facebook page
- Draft Facebook ad copy
- Create Instagram posts
- Write a brochure
- Send cold emails
Let’s explore how this works and see how much time you can save, without sacrificing quality.
Why Prioritize Property Descriptions?
At ListedKit, we talk to a lot of real estate agents who are stretched thin. Managing client expectations, paperwork, and timelines is enough—and then there’s the part that often gets pushed to the end: writing property descriptions.
It comes up again and again. The feedback is usually the same: writing these blurbs feels repetitive, time-consuming, and, frankly, not that fun.
But even when it’s the last task on your list, it’s worth slowing down for. Property descriptions help potential buyers picture the space before they step through the door.
Think of it this way: the property description acts like the front door of your listing. It’s the first impression. And it can either invite people in, or cause them to scroll past.
When written well, it gives buyers a sense of:
- The architectural style and layout
- Standout amenities and selling points
- How the space could work for them
It also needs to meet MLS character limits, which are sometimes as tight as 250 characters. That’s a tall order when you’re working from a spreadsheet or bullet list.
But you don’t have to start from scratch every time. In the next section, we’ll show you how to use ChatGPT to speed things up—without sacrificing personality or detail.
Is ChatGPT Safe for Real Estate Work?
Let’s talk about data before we go any further.
Yes, ChatGPT does store your input—but no, it doesn’t share or sell your information without permission. That means your content won’t be shared with third parties or used for marketing purposes. Its main use for that data is to improve how the system responds over time.
That said, it’s still smart to be selective about what you type.
Here’s what you should avoid sharing when using ChatGPT
- Names of clients or buyers
- Contract numbers or deal specifics
- Addresses tied to active transactions
- Personal contact details
What’s safe to include
Property features, square footage, style, amenities, and anything you’d typically write in real estate listing descriptions. ChatGPT is built to help with general writing tasks, not store sensitive deal info.
If you focus on listing-related data and omit personal details, you’ll receive the assistance you need without disclosing any confidential information.
How to Get Started with ChatGPT
Great news – this guide is completely free for you to implement. ChatGPT gives users more than enough free credits to generate property listing data each month.
Here’s what you can do:
1. Sign up for a ChatGPT account
ChatGPT is a super-smart chatbot that can talk to you just like a human. It can help you with all sorts of stuff! And guess what?
You can sign up for an account for free! Just head over to the OpenAI website, fill in some basic info like your name and email, create a password, and you’re good to go.
Then you can start chatting with ChatGPT for free and start generating content for your listings.
2. Use our prompt guide
A ChatGPT prompt is the initial message or instruction you provide to the robot to begin a conversation or task. It sets the context and your expectations, and it guides the AI’s responses. Think of it as a roadmap of the assignment you are giving to your AI assistant.
It also provides the puzzle pieces for your AI assistant to begin writing about your listing.
We created a simple worksheet for you to fill out, and paste directly into ChatGPT to start generating your property description. Fill out the form below to get access to the free prompt:
The Process: Creating Your Property Descriptions
Step 1: Download and open up our prompt guide. Fill in the blanks – single-word answers and sentence fragments are fine.
Step 2: Copy the entire prompt
Step 3: Open up ChatGPT and paste the prompt into a conversation window. Hit Enter and watch it write:
The result:
“Welcome to your dream home in the charming neighborhood of Roebuck Springs! Nestled on Ridge Top Circle, this elegant mid-century modern residence boasts a tranquil setting surrounded by the breathtaking beauty of nature. With a seamless blend of tasteful updates and timeless charm, this 3-bedroom, 2.5-bathroom home is sure to capture your heart.
Step inside to discover an interior that exudes modern elegance. The spacious layout spans 2,500 square feet, providing ample room for comfortable living. The original hardwood floors have been lovingly restored, lending a touch of character to the home. New light fixtures illuminate the space, while the renovated kitchen is a chef’s delight, offering a perfect blend of style and functionality.
Whether you’re seeking a peaceful retreat or a vibrant social hub, this house offers the best of both worlds. The neighborhood is known for its historic charm, nestled on the slopes of Ruffner Mountain. Close proximity to downtown Birmingham and the renowned Ruffner Mountain Nature Preserve ensures endless opportunities for entertainment, outdoor adventures, and exploration.
Make this house your home and create cherished memories in a setting that truly embodies the essence of Roebuck Springs. Don’t miss this extraordinary opportunity – schedule your showing today!”
Re-Prompt for Different Channels
Once you provide our initial prompt, you can ask ChatGPT to reformat the description for different channels and use cases.
As a Tweet:
Prompt: “Thanks! Now, write a Tweet about this property going on the market.“
The result:
🏡 Just listed! Step into modern elegance in the charming Roebuck Springs neighborhood! This 3-bed, 2.5-bath mid-century gem boasts tasteful updates, a finished basement, and a delightful screen porch that connects indoor/outdoor living. The big fenced-in backyard is perfect for furry friends! #DreamHome #BirminghamLiving #RoebuckSprings
As an email
With a simple prompt, you can also use ChatGPT to draft emails to your colleagues or your sphere of influence.
Prompt: “Thanks! Now, rewrite this as an email to other Realtors”
🌟 PRO TIP
Use Direct Commands for Revisions
Authors love to write. ChatGPT is no different. If you prefer something shorter, you can always give ChatGPT a direct command.
For example, let’s ask ChatGPT to make that email shorter:
Prompt: “Thanks! Can you write a shorter version of that email?“
A note about fact-checking:
Occasionally, ChatGPT gets confused. When you use ChatGPT to generate a property description, it is important to review and verify the information for accuracy. While ChatGPT strives to provide helpful and relevant responses, it relies on the data it has been trained on and may not always produce entirely precise or up-to-date details. Users should always proofread their results to make sure everything is accurate.
Compare & Contrast – Existing MLS Descriptions vs. ChatGPT Property Descriptions
Now that we know how to write property descriptions, let’s go ahead and compare our new method with some existing listing descriptions.
We randomly sampled 3 properties currently on the market in our hometown of Birmingham, AL. Then, we used our prompt template to write our own descriptions. Let’s compare these to the descriptions currently on the MLS.
Property #1: Downtown Condo
Original Property Description:
Our ChatGPT Property Description:
“Welcome to your dream condo in Downtown Birmingham’s vibrant loft neighborhood! This hip, popular area is bursting with entertainment options, including the famous Pizitz food hall, downtown commercial center, and an array of fantastic bars and restaurants. This 1-bedroom, 890 sqft condo boasts trendy, modern finishes, tall ceilings (13 feet), and abundant natural light, creating an open and airy atmosphere. Enjoy breathtaking views and the convenience of a parking garage, hardwood floors, ceiling fans, dishwasher, and an in-building storage unit. Whether you’re a night owl or a social butterfly, this centrally located gem with access to outdoor space is perfect for those who crave the downtown action. Don’t miss out on this amazing opportunity!”
Property #2: $2m Mansion:
Original Property Description:
Our ChatGPT Property Description:
“Escape to your serene oasis in Birmingham’s Chelsea area, where suburban charm meets natural beauty. This beautiful country estate spans 6.5 acres, boasting 7,738 square feet of living space. Inside, high ceilings and classic finishes fill the rooms with an airy ambiance, complemented by abundant natural light. With 4 bedrooms, 4 bathrooms, and inviting living areas, comfort and privacy abound. Revel in the luxury of three fireplaces, a safe room, a wine cellar with tasting room, and a home theater. The gated and fenced yard offers security, while the outdoor kitchen is perfect for alfresco dining. Horses are welcome, and a private lake adds tranquility. Escape the city and immerse yourself in nature’s embrace.”
Property #3: Starter Home
Original Property Description:
Our ChatGPT Property Description:
“Welcome to your new home in Bessemer, AL! This conveniently located property offers an easy commute to downtown Birmingham, with Interstate 20 just a stone’s throw away. With 837 sq ft and a .35-acre lot, this cozy house features 2 bedrooms, 1 bathroom, and a host of appealing amenities. Step inside to find hardwood and ceramic tile floors, central heat and air for year-round comfort, and a basement for extra storage. The interior is a comfortable, move-in ready space, awaiting your personal touch. A new stove adds to the appeal. Don’t miss the delightful screen porch, perfect for enjoying the outdoors. With a lovely backyard and lush trees, this property offers a tranquil outdoor space. Whether you’re a first-time buyer or an investor, this house is ideal for you.”
Turn Descriptions Into Deals—with the Right Support Behind You
Property descriptions shape the first impression buyers have of your listing. With ChatGPT, writing them becomes faster and more flexible, so you can spend less time typing and more time moving deals forward.
But a strong listing copy is just one part of a smooth transaction.
ListedKit helps real estate agents and transaction coordinators manage the next phase: keeping timelines clear, documents organized, and updates flowing.
Want to see how it works? Book a free demo, and we’ll walk you through how ListedKit supports your entire process—from processing contracts to closing.
