Rebuilding Trust in the Real Estate Industry: A New Approach to Client Engagement

Rebuilding Trust in the Real Estate Industry: A New Approach to Client Engagement

The real estate industry is undergoing a seismic shift following a recent federal jury ruling against the National Association of REALTORS®(NAR) and major brokerages. This landmark decision, which held agents accountable for artificially inflating commissions, could result in damages of nearly $1.8 billion, potentially reaching over $5 billion.

This development may seem daunting, but it presents an opportunity to transform the industry for the better. REALTORS® across the US now find themselves at a crossroads, having to defend their value to millions of Americans who question whether agents are no longer needed.

Real estate transactions are adversarial – each side deserves representation. In a high-stakes negotiation for the largest investment of your life, wouldn’t you want a licensed professional to represent you? REALTORS® can help buyers understand their needs, negotiate on their behalf, and manage the complex home-buying process.

In the age of the digital real estate market, REALTORS® who focus on building relationships with clients, providing expert guidance, and negotiating on their behalf will be the ones who succeed. We believe that by embracing change and transforming their role, REALTORS® can continue to play a vital role in helping Americans buy and sell their homes.

The Winds of Change Are Blowing

The real estate industry is undergoing a transformative shift, fueled by technological advancements, shifting consumer behavior, and a demand for increased transparency. The emergence of property tech solutions, data analytics, and alternative business models is challenging traditional norms, creating a space for innovation and efficiency to flourish.

Amidst this transformative wave, real estate agents now find themselves at a crossroads. They must either adapt or risk becoming irrelevant. The recent legal developments have only highlighted the need for agents to earn their clients’ trust more than ever before. Staying relevant in this new landscape requires an update in approach. Agents must incorporate their clients into their process, providing them with the transparency, expertise, and guidance they need to make informed decisions.

Here are a few specific ways that agents can adapt to  the changing real estate landscape:

  • Embrace technology. Property tech solutions can help agents streamline their workflows, automate tasks, and provide their clients with a more seamless experience.
  • Build trust and transparency. There’s a common misperception that agents’ work ends when a property goes under contract. In reality, the work is just getting started. By showing clients what goes into contract-to-close, agents can demonstrate their value and expertise. They can also help to manage client expectations and reduce stress during this critical time.
  • Become a trusted advisor. Rather than simply being a transaction manager, agents should strive to become valued advisors to their clients. This means providing them with the knowledge, support, and expertise they need to make informed decisions throughout the buying or selling process.

The real estate industry is changing rapidly, but agents who are willing to adapt and embrace change will continue to thrive.

How Can We Bridge the Gap Between Agents and Clients?

One way to bridge the gap between agents and clients is to embrace technology. Forward-thinking real estate professionals and companies are using technology to streamline processes, redefine their roles, and meet the demands of the modern market. Virtual tours, blockchain-based transactions, and other innovations are transforming the way properties are marketed, transacted, and managed. Those who have adapted to these changes are reaping the rewards.

To further bridge the gap and help clients grasp the essential role of real estate agents, it is vital to rebuild trust. The recent legal developments have highlighted the need for agents to act quickly and educate the public about the complex and nuanced work that goes on behind the scenes of a real estate transaction. This requires a new approach to client engagement, one that is based on transparency and collaboration.

A New Approach to Client Engagement

The recent legal developments in the real estate industry have highlighted the need for agents to take a new approach to client engagement. The days of being a gatekeeper to information and resources are over. Today’s clients are savvy and informed, and they expect their agents to be transparent and collaborative partners.

So, how can agents rebuild trust and forge stronger relationships with their clients? Here are a few tips:

  • Provide real-time updates on market activity. Use social media or email marketing to share new listings, price changes, and other market news with your clients.
  • Offer virtual tours of properties. This is a great way to give clients a sense of a property without having to travel to see it in person.
  • Use video conferencing for meetings. This can be a convenient and time-saving way to stay in touch with clients who live far away or have busy schedules.
  • Offer a client portal. This gives clients a central place to access all of the information they need about their transactions, including documents, contracts, and timelines.

By embracing these principles of transparency, collaboration, and technology, agents can build stronger relationships with their clients and earn their trust.


The real estate industry is at a crossroads, but it is also an opportunity for transformation. By embracing technology and redefining their roles, real estate agents can position themselves to thrive in the evolving market. By rebuilding trust and providing clients with a transparent and collaborative experience, agents can demonstrate their value and continue to play a vital role in the home buying and selling process.

Real estate agents– it is time to embrace a new approach to client engagement. ListedKit provides a suite of tools that can help you build stronger relationships with your clients and earn their trust.

With ListedKit, agents are empowered to:

  • Automate real-time updates on the progress of transactions
  • Share documents and contracts with clients securely
  • Collect signatures electronically
  • Offer clients a personalized portal to access all of the information they need about their transaction

Schedule a demo of ListedKit today and see how you can improve client engagement and earn your client’s trust.

ListedKit Sign – The Ultimate Real Estate Electronic Signature Solution

ListedKit Sign – The Ultimate Real Estate Electronic Signature Solution

Real Estate Team and Clients Collaborating on Documents with Electronic Signature

We are excited to introduce our latest and most sought-after addition to our platform – ListedKit Sign. ListedKit’s collaborative real estate electronic signature solution for teams.

With ListedKit Sign, one single platform can bridge the gap between your CRM and the closing table, offering brokers and teams an all-in-one solution for streamlined and collaborative transactions.

Why did we build ListedKit Sign?

Since our launch in 2022, our users have embraced our powerful and convenient transaction management tools. However, we recognize that true transaction management begins with signed contracts. 

Our clients told us that existing real estate e-signature solutions on the market were expensive, clunky, and had stopped developing new features.

So, in response to our clients’ most common request, we embarked on creating ListedKit Sign – an innovative solution that not only fulfills the need for electronic signatures but also revolutionizes the way real estate professionals interact with their clients. Our aim is to simplify transactions, enhance collaboration, and deliver genuine value to all parties involved.

Why Use ListedKit Sign?

With ListedKit Sign, real estate teams finally have a single platform that simplifies the contract-to-close process, including:

  • Client Engagement: Our platform offers a comprehensive client portal, granting your clients access to every aspect of their transaction – from tasks and to-dos to document signing and service provider information. A remarkable 84% of clients experience a more satisfactory transaction when they have access to a portal. Once your clients finish signing their documents, they can browse their to-dos, shop your recommended contractors, or refer you to their friends. 
  • Collaboration without Boundaries: Unlike other platforms, ListedKit Sign doesn’t impose per-user limits or charge you more for expanding your team. Say goodbye to sharing passwords and dealing with complicated multi-factor authentication. Collaborate seamlessly and securely with your team and clients without any additional costs.
  • Effortless Template Creation: Our Magic Fill feature makes creating new templates a breeze. Eliminate the need for dragging and dropping individual boxes. Add as many templates as you need to facilitate smooth and efficient transactions. Templates can include calculated fields, required fields, conditional fields, and pre-filled information, empowering your agents to fill out documents with confidence.
  • Easy Transition: Worried about the hassle of switching from your current e-signature tool? Fear not! We’ve already successfully converted satisfied customers from DocuSign and DotLoop. Our team will handle the transition seamlessly, importing existing templates and mapping fields for you.

Collaborative Electronic Signature for Real Estate Teams

The Client-Centric Approach to Real Estate Electronic Signature

ListedKit Sign prioritizes the needs of all parties involved in real estate transactions – agents, brokers, and most importantly, clients. We understand that a successful transaction involves more than just the signing of documents; it requires a streamlined and transparent process from start to finish. With our client portal and ongoing engagement features, we ensure that clients remain well-informed and satisfied even after the closing.

What makes ListedKit’s E-Signature Different?

At ListedKit, we’re committed to listening to our users and solving their real world challenges.  This means that ListedKit Sign delivers tangible improvements over the traditional options on the market:

  • Collaboration without punishment: With ListedKit Sign, teams can add as many admins or collaborators as they need to ensure their deals get to the closing table.  No sharing passwords and no additional fees.  We don’t punish teams for their growth or collaboration!

  • One platform for all: With ListedKit Sign, Brokers, Team Leaders, Admins, Agents, and Clients all collaborate from a single platform.  While existing software might be focused on  brokers, or agents, (and never clients), ListedKit Sign has balanced the needs of all users to make sure teams can collaborate effectively.

  • Privacy and Transparency: ListedKit Sign does not share your data or information with your competitors.  ListedKit is proud to be Independently Owned and Operated. 

  • Compliance Reviews that Work:  With ListedKit, we’ve designed a Compliance Review process that actually works for everybody, driving collaboration between agents and clients, ensuring there are no surprises, and making sure clients have  a great transaction experience.

  • Mobile Friendly: ListedKit is the first transaction management platform built for mobile devices first.  Work on desktop, mobile, or tablets with no difference in functionality.

  • Optimized for Referrals:  ListedKit is the first platform to combine real estate e-signatures, transaction management, and client referrals into one platform.  Deliver modern transaction experiences, make a good impression on your clients, and guarantee repeat business & referrals with our Client Portal and Referral Assistant.  

  • Simple Pricing: Our users told us that other providers’ pricing was difficult to understand, with convoluted upgrades, blocked features, fees for extra users, and other hidden costs. So, we set out to design easy-to-understand pricing that applies to almost every brokerage – if you conduct fewer then 200 transactions per month, you’ll pay one flat, predictable monthly price.
Send for Real Estate Signature

Upcoming Developments

ListedKit is committed to continuous improvement and innovation. We have exciting developments in the pipeline, including features coming soon such as:

  • Send & Track Offers: Simplify the process of sending and receiving offers, streamlining negotiations for all parties involved.
  • MLS Integrations (Magic Data): Seamlessly integrate MLS data into your transactions for enhanced accuracy and efficiency.
  • SMS Text Invites: Enable clients to sign documents directly from their phones without downloading any additional apps.

Choose What Works Best for You

We understand that not every real estate professional needs to sign documents in ListedKit. That’s why ListedKit Sign is completely optional. Don’t need ListedKit Sign? Choose from ListedKit Grow for new and small teams, offering task management, email automation, and file storage, or ListedKit Manage for large teams, which includes custom features and integrations.

Join us as we revolutionize the real estate electronic signature industry with ListedKit Sign – the ultimate electronic signature solution for real estate professionals. Streamline your transactions, deepen client relationships, and experience the future of modern real estate management.

Experience ListedKit Sign Today!

Ready to see ListedKit Sign in action? Schedule a demo with our team today to explore the endless possibilities and benefits of our new real estate electronic signature solution. Whether you’re a solo agent or part of a large team, we have the right plan for you.

Unlock the Potential of Real Estate E-Signatures with ListedKit Sign

To learn more about ListedKit Sign and its incredible features, visit our feature page.

It’s time to take your real estate business to new heights with ListedKit Sign!