Hello, November! The air is crisp, leaves are falling, and pumpkin spice lattes are in full swing. Thanksgiving is around the corner, and as we face the seasonal slowdown, it’s more important than ever to connect with clients and stay top-of-mind.
Here’s a practical guide on how to navigate the Thanksgiving real estate marketing season:
1. Personalized Thanksgiving Postcards:
Why: A handwritten postcard is a personal touch that clients will appreciate, and it shows that you’re taking the time to think about them and thank them for their business.
How: Dive into the personal touch by sending heartfelt postcards expressing gratitude. Utilize our customizable templates, allowing you to effortlessly infuse your logo, branding, and personalized message. Consider including a snapshot of yourself for an added touch. To make your Thanksgiving postcards extra special, you can include a small token of appreciation, such as a gift card to a local restaurant or coffee shop.
2. Thanksgiving Open House:
Why: Showcase listings and connect with the community.
How: Transform your listings into cozy havens with Thanksgiving-themed decor—pumpkins, gourds, fall foliage, and themed table settings. Elevate the experience by serving up traditional Thanksgiving dishes, creating an inviting atmosphere for potential buyers. Don’t forget to shout it out on social media, local newspapers, and community bulletin boards to ensure maximum attendance.
3. Pie Giveaway:
Why: Express gratitude and boost brand awareness.
How: Collaborate with a local bakery for a delightful pie giveaway. Personalize the experience by allowing clients to choose their favorite flavor or including a handwritten note of thanks. Leverage the power of social media to generate excitement and spread the sweetness of appreciation.
4. Share Homeowner Testimonials:
Why: Build trust through social proof.
How: Gather testimonials from past clients through surveys or online reviews. Showcase these testimonials prominently on your website, brochures, and social media. Let the positive experiences of others speak volumes about your reliability and expertise.
5. Turkey-Time Discounts and Specials:
Why: Attract new clients and encourage repeat business.
How: Introduce Thanksgiving-themed discounts or specials to create a sense of urgency. Craft a dedicated landing page on your website, send out compelling email blasts, and share exciting offers on your social media platforms. Highlight the limited-time nature of these specials to prompt action.
6. Reach Out on Social Media:
Why: Connect with clients and boost visibility.
How: Infuse your social media presence with Thanksgiving-themed posts—recipes, home decor tips, and heartfelt holiday greetings. Engage your audience through contests or giveaways, offer Thanksgiving-related discounts or promotions, and share behind-the-scenes glimpses of your personality to build meaningful relationships. Take a moment to express gratitude to your followers for their support, fostering a sense of loyalty.
7. Home Maintenance Packages:
Why: Add value to services and enhance satisfaction.
How: Enhance your services by providing complimentary home maintenance packages for clients closing in November. Consider partnering with local businesses to offer discounted services or extended warranties. Promote these packages across your website, marketing materials, and social media channels.
Gratitude is essential for building lasting client relationships. Real estate agents can leverage this season to incorporate Thanksgiving themes into their marketing. Expressing thanks goes a long way in the real estate business, and it can lead to repeat business and referrals.
This Thanksgiving season, implement one or more of the marketing ideas discussed in this blog post. And start thinking of client experience beyond the month of November with ListedKit–the only transaction management platform that brings brokers, agents and clients together. Book a demo today and see how ListedKit can help you get more client referrals.